We specialize in designing packaging. Most of what we design is found on shelf and online. We focus our efforts on what will distinguish our packaging from competitors in a retail environment. However, we also feel that the packaging and the out-of-box experience is also an extension of the brand and reflects the quality of the product. So even if a consumer only sees the packaging when it is shipped to his or her home, it should reflect the brand in a positive way.
I was overjoyed when I received this Mortier-Pilon canning kit from www.fab.com. The product was purchased from the internet without looking at the additional packaging shots. I loved the design of these canning jars. They took mason jars to a whole new level.
When the product arrived I wasn’t expecting this:
This fun whimsical package design reflects the modern vibe of the product inside. If this product were purchased in-store, the ribbon handles would be a nice touch and gives it a DIY feel, which is what canning is all about. The colors reflect the fresh fruits and vegetables the buyer will be preserving at home.
The out-of-box experience wasn’t a disappointment either.
Even the enclosed documentation carried on the theme of the package:
From start to finish, this package was top notch and it reflected the product in a favorable way. Would I purchase from this brand again? Yes. Would I recommend it to others who are looking for a canning kit? Yes. This product made the package part of the entire product experience. They didn’t miss the opportunity to make an impression on me and make me a brand advocate. A brand advocate recommends your product to others and increases your sales.
Below are links to other relevant packaging articles:
Why Your Product’s Packaging is as Important as the Product Itself
3 Reasons for Creating ‘Unbox-Worthy’ Packaging
