I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Print Isn’t Dead! At Least We Hope Not.
Could it be that print isn't dead? Unfortunately there are very few metrics that allow agencies to measure the impact of their print campaigns. This is especially true of product brochures. In this day and age, most people get their information online. However, we were encouraged when we found out a client of ours closed a big deal. According to this link from Verge, our client … [Read more...]