I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
Are QR codes poised for a come back?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
B8TA: The Try-and-Buy Technology Retailer
"b8ta stores are designed for discovering, trying and buying the latest tech products." I finally visited a b8ta store in Santa Monica, California last week. It is exactly how I imagined it would be. For those of you who aren't familiar with the retail chain, it is a store that is designed to give customers hands-on access to all of the products they sell. They focus … [Read more...]
CES Themes Through the Years: From Booth Babes to Bots
I've been going to CES for well over a decade. Each year provides great opportunities to network, meet face-to-face with clients, and observe how the show and technologies change. For instance, there are fewer booth babes, with more robots and drones drawing attention to the booths. This year, I thought I would travel back in time and note the prevailing CES themes, as well as … [Read more...]
The Fall of the BlackBerry Brand
How an Iconic Brand Went From Boom to Bust The demise of the BlackBerry brand is worth studying for any consumer technology company. There are many lessons to be learned. The company struggled to remain relevant in the market and failed. We took a look into some of the mishaps and misfortunes that led the company not only to the edge of the cliff but over the cliff. Here … [Read more...]
Effortless Charitable Giving Through Technology Driven Donation Apps
Do you like to shop? Go for a walk or run? Post pics of your pets? Do you like technology? What if I told you that while doing any or all of these things you could be raising money for charities of your choice? It sounds too good to be true, but sometimes our overly connected, technological world comes through to making a difference easier than ever. I’ve been using … [Read more...]
CES 2017: 50 Years of Being Connected
When the CES tradeshow debuted 50 years ago in New York, they presented 14 companies. Fast forward to 2016 and there were almost 4,000 exhibitors and 170,000 attendees eager to interface with new technology. I have personally been going to CES for over 15 years. Each year it gets bigger, louder and more crowded (except for 2009 which was depressing). If there is a common theme … [Read more...]