...that’s what you get in Cracker Jack® When I saw the latest "prize" in Cracker Jack® is an augmented reality app, I took note that it is driving kids to smartphones. It is an app called Blippar which is an augmented reality game for your smartphone. The "prizes" allow the user to open new aspects of a game from their phone. I was underwhelmed. I guess, however, the … [Read more...]
Unboxing the Litter Robot: I’m Ready for the Robocalypse
Unboxing the Litter Robot was written by Stephanie Han, Senior Art Director at JDA, Inc. I encourage all of our employees to document their unboxing experience with any consumer technology products. Our day job is to make each experience have a positive reflection on the brand so it is important for us to research this at every opportunity. I first saw the Litter Robot at … [Read more...]
RavPower: Unremarkable Product with Awesome Packaging
In our never-ending quest to extend the lives of our portable gadgets, we came across this little gem RavPower. While the product itself is rather unremarkable, being a simple powerbank, it is clear that the manufacturer has put some thought into the design of the packaging to set themselves apart in the sea of similar products. Packaging Design The clean and elegant … [Read more...]