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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

AI vs IA (Intelligent Artisans)

March 2, 2021 by Patty Jensen Leave a Comment

Should you trust your brand to artificial intelligence (AI) based on a process of biased elimination and suggestion? Or to, what we coined as, intelligent artisans (IA) who solve problems based on experience, expertise, research, and talent? AI VS IA.  Here is what I discovered: if you go the FREE AI direction, nothing is really FREE. The no-cost logo is a lure for other … [Read more...]

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Our Front Row Seat to the Building of a Retail Media Platform

April 21, 2022 By Patty Jensen Leave a Comment

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