In the best of all worlds, advertising is served up to us when we are most interested and apt to buy. If it is, we aren't irritated by its presence but grateful for the opportunity to learn about or purchase a product that fills an immediate need. Unfortunately, this isn't the way it always works. This blog takes a look at the different digital advertising opportunities brands … [Read more...]
How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.
Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]
B8TA: The Try-and-Buy Technology Retailer
"b8ta stores are designed for discovering, trying and buying the latest tech products." I finally visited a b8ta store in Santa Monica, California last week. It is exactly how I imagined it would be. For those of you who aren't familiar with the retail chain, it is a store that is designed to give customers hands-on access to all of the products they sell. They focus … [Read more...]
The Status of QR Codes Today
What has happened to QR codes? The Microsoft Tag alternative to QR codes shut down in 2015 and was never to be seen again. I have to admit, when I first heard about QR codes I was so excited. Finally, the digital and print world merged to give an interactive experience. Here are some of the ways I thought QR codes could be used for our consumer technology clients at retail, as … [Read more...]
What Can Retail Technology Marketers Learn From Tide?
Every Shopping Experience Provides Valuable Insights for Retail Technology Marketers I was at Target the other day to pick up some laundry detergent. As a technology retail marketer I use all shopping experiences to gain more insight and this trip was no exception. I knew exactly what I needed: HE (high efficiency) formula pods and was also picking up some Non-HE pods for … [Read more...]
Costco Packaging: The Good, The Bad & The Meh
Even though Costco doesn't carry that many SKUs (only 4,000 compared to Walmart's 150,000), the size of the warehouse space and the variety of product can be overwhelming. During any trip I make to Costco, I always take a look at some of the Costco packaging and displays to note what grabs my attention and others that are just so-so. Since Costco is self serve, displays are the … [Read more...]
Can you Shop for Consumer Technology products like Groceries?
Years ago when I worked on the client side rather than the agency side, I was a merchandising manager for a consumer technology corporation. Consumer technolgoy retail chains were many and varied back then: CompUSA, Circuit City, independent dealers and lots of VARs. The industry was changing rapidly. I took a seminar focusing on retail merchandising and the consumer technology … [Read more...]
Shopping for Phone Cases is #$%# Complicated!
For an uncomplicated product, such as a phone case, it sure is complicated shopping for one. You used to be able to walk into a store and the category was organized by the manufacturer of the case. There were very few competitors back then---Belkin, Targus and Apple to name a few. I remember Belkin owned a corner of that market with their blue packaging. It served as a … [Read more...]
The Philippines and My Retail Experience
During a recent vacation to the Philippines, I made sure to take photos and pay closer attention to my retail experience so that I could share what it’s like to shop there compared to the United States. Retail is Different But the Same At first glance, retail in the Philippines isn’t that much different than here in the U.S., most notably if you're in a highly developed … [Read more...]
Need Help Finding This Item? This sign Sums up my Customer Journey at Best Buy.
If you sell your product at Best Buy, you may be interested in this personal customer journey. This particular experience happened while searching for a new wearable device. To say it was frustrating, is putting it mildly. The Products Considered Previously, I had three Jawbone Up wrist bands and the batteries wouldn't hold a charge. Jawbone replaced the bands for me but … [Read more...]