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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Is native advertising the answer to not annoying your customer?

January 30, 2019 by Patty Jensen Leave a Comment

Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]

Is native advertising the answer to not annoying your customer?

January 30, 2019 by Patty Jensen 1 Comment

Pop-up ads are universally loathed. We have become blind to banner ads. Retargeting ads are creepy. Television ads are an excuse to use the bathroom or fast forward. Autoplay videos can be embarrassing (especially at work). Let's face it, some ads are no less intrusive than an uninvited solicitor at our door. But what about native advertising? Native Advertising is one way to … [Read more...]

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