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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Print Isn’t Dead! At Least We Hope Not.

March 29, 2017 by Patty Jensen 1 Comment

Could it be that print isn't dead? Unfortunately there are very few metrics that allow agencies to measure the impact of their print campaigns. This is especially true of product brochures. In this day and age, most people get their information online. However, we were encouraged when we found out a client of ours closed a big deal. According to this link from Verge, our client … [Read more...]

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