This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]
4 Obstacles to Succeeding Online and In-Store
I have been researching what obstacles brands face when trying to succeed online and in-store through my contacts on LinkedIn. It has been very enlightening and has confirmed some of what I already suspected and opened my eyes to other barriers. Most of the conversations started out with my contact saying either, "how long do you have to talk" or "you sure have opened a can of … [Read more...]
What Can Retail Technology Marketers Learn From Tide?
Every Shopping Experience Provides Valuable Insights for Retail Technology Marketers I was at Target the other day to pick up some laundry detergent. As a technology retail marketer I use all shopping experiences to gain more insight and this trip was no exception. I knew exactly what I needed: HE (high efficiency) formula pods and was also picking up some Non-HE pods for … [Read more...]