I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
Are QR codes poised for a come back?
I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]