How has the commoditization of the consumer technology market influenced the package design? This blog explores two different scenarios: packaging as a silent salesman and packaging as an extention of the brand. Initially, here are the reasons we know that commoditization has taken place in the consumer technology market: The length of the product cycles has gotten much … [Read more...]
What Can Retail Technology Marketers Learn From Tide?
Every Shopping Experience Provides Valuable Insights for Retail Technology Marketers I was at Target the other day to pick up some laundry detergent. As a technology retail marketer I use all shopping experiences to gain more insight and this trip was no exception. I knew exactly what I needed: HE (high efficiency) formula pods and was also picking up some Non-HE pods for … [Read more...]
Costco Packaging: The Good, The Bad & The Meh
Even though Costco doesn't carry that many SKUs (only 4,000 compared to Walmart's 150,000), the size of the warehouse space and the variety of product can be overwhelming. During any trip I make to Costco, I always take a look at some of the Costco packaging and displays to note what grabs my attention and others that are just so-so. Since Costco is self serve, displays are the … [Read more...]