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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

The Ultimate Dissection of a Band-Aid® Package

November 6, 2018 by Patty Jensen Leave a Comment

This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]

The Ultimate Dissection of a Band-Aid® Package

November 6, 2018 by Patty Jensen 3 Comments

This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]

Great Packaging Tells a Story About Your Brand

October 11, 2017 by Patty Jensen 3 Comments

Whether a customer bought your product online or at the store, your package has an impact on your brand. Consumer technology manufacturers should look outside of their category to get inspiration. This blog will highlight a product that has done a great job defining their brand through their package design as well as some packaging within the CE … [Read more...]

RavPower: Unremarkable Product with Awesome Packaging

March 23, 2017 by Patty Jensen 1 Comment

Packaging Top

In our never-ending quest to extend the lives of our portable gadgets, we came across this little gem RavPower. While the product itself is rather unremarkable, being a simple powerbank, it is clear that the manufacturer has put some thought into the design of the packaging to set themselves apart in the sea of similar products. Packaging Design The clean and elegant … [Read more...]

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