I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
The Ultimate Dissection of a Band-Aid® Package
This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]
4 Obstacles to Succeeding Online and In-Store
I have been researching what obstacles brands face when trying to succeed online and in-store through my contacts on LinkedIn. It has been very enlightening and has confirmed some of what I already suspected and opened my eyes to other barriers. Most of the conversations started out with my contact saying either, "how long do you have to talk" or "you sure have opened a can of … [Read more...]
3 Ways Your Package Design is Killing Your Brand
This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
The Death of the Brand at Retail For CE Products
In a market where there are many similar products, such as in consumer electronics, how important is the brand? I want to say it is VERY important. However, it is difficult for any brand to stand out in-store or online in this ever-evolving retail world. This blog explores how online shopping has changed how brands present themselves and the retailer's role in downplaying the … [Read more...]
Costco Packaging: The Good, The Bad & The Meh
Even though Costco doesn't carry that many SKUs (only 4,000 compared to Walmart's 150,000), the size of the warehouse space and the variety of product can be overwhelming. During any trip I make to Costco, I always take a look at some of the Costco packaging and displays to note what grabs my attention and others that are just so-so. Since Costco is self serve, displays are the … [Read more...]
Retail Package Shows Off this Everyday Tech Product
So a power strip isn't a very sexy consumer technology product, but everyone has one or several in their home. We stumbled upon this retail package at Bed Bath & Beyond. There have been several innovations with this product category over the years, but this one is so simple it is genius. How many people can use all of the plugs available on a strip? Try plugging in a … [Read more...]