What has happened to QR codes? The Microsoft Tag alternative to QR codes shut down in 2015 and was never to be seen again. I have to admit, when I first heard about QR codes I was so excited. Finally, the digital and print world merged to give an interactive experience. Here are some of the ways I thought QR codes could be used for our consumer technology clients at retail, as … [Read more...]
Shopping for Phone Cases is #$%# Complicated!
For an uncomplicated product, such as a phone case, it sure is complicated shopping for one. You used to be able to walk into a store and the category was organized by the manufacturer of the case. There were very few competitors back then---Belkin, Targus and Apple to name a few. I remember Belkin owned a corner of that market with their blue packaging. It served as a … [Read more...]