This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
What Can Retail Technology Marketers Learn From Tide?
Every Shopping Experience Provides Valuable Insights for Retail Technology Marketers I was at Target the other day to pick up some laundry detergent. As a technology retail marketer I use all shopping experiences to gain more insight and this trip was no exception. I knew exactly what I needed: HE (high efficiency) formula pods and was also picking up some Non-HE pods for … [Read more...]