Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]
What CE Independent Retailers can Learn from the Corner Bicycle Shop
My son has a dream of owning his own bicycle shop. I figured there has to be a book about how to start your own retail bicycle store and sure enough I found one: "Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It" by Donny Perry. (Published in 2014). Perry foreshadows a lot of what is happening to independent retailers today and … [Read more...]