This blog explores three different case studies where a package design hurts a brand. 1. Too Drastic of a Package Redesign This is a brand I am very familiar with and I have purchased for several years.The name of the product was prominent and the image did a pretty well of differentiating the types of product (Rice Pilaf, Rice, Couscous) This is what I was accustomed to … [Read more...]
Superior Package Design Sets a Commodity Product Apart
How has the commoditization of the consumer technology market influenced the package design? This blog explores two different scenarios: packaging as a silent salesman and packaging as an extention of the brand. Initially, here are the reasons we know that commoditization has taken place in the consumer technology market: The length of the product cycles has gotten much … [Read more...]
Epic Packaging Failures Consumer Technology Companies Make
Packaging can be one of your most important marketing tools for a consumer technology product. It provides a tangible impression of your brand and acts as a silent sales person in-store. You can have mediocre packaging but what if your packaging fails all together. Here are some ways to avoid epic packaging failures. 1) Seek input from potential retailers If you don't … [Read more...]
10 Steps to a Better Package Design
Follow a Process to Ensure a Better Package Design If you are new to package design or are part of the package design process, this BLOG may be of interest to you or someone you know. We have worked to refine and improve our package design process over the years and these are 10 steps you can take to improve your packaging development. 1. Prioritize. Prioritize. … [Read more...]
Even When You Buy Online, Packaging is Important.
We specialize in designing packaging. Most of what we design is found on shelf and online. We focus our efforts on what will distinguish our packaging from competitors in a retail environment. However, we also feel that the packaging and the out-of-box experience is also an extension of the brand and reflects the quality of the product. So even if a consumer only sees the … [Read more...]
Retail Package Shows Off this Everyday Tech Product
So a power strip isn't a very sexy consumer technology product, but everyone has one or several in their home. We stumbled upon this retail package at Bed Bath & Beyond. There have been several innovations with this product category over the years, but this one is so simple it is genius. How many people can use all of the plugs available on a strip? Try plugging in a … [Read more...]