I was in Macy’s several months back and the "Ice-Watch" display and packaging made it impossible to walk by without checking them out. This is exactly what great merchandising should do. I had never heard about Ice-Watch before this day. The Importance of Color and Merchandising At first it was the color overload that stood out from the conservative jewelry counters. Then … [Read more...]
What is a Lamà? A Portable Point-of-Purchase Display
Many of you may have seen these point-of-purchase displays but didn't know the trademarked name— Lamà. This type of display has been used in Europe for many years. The reason it is so popular in Europe is because of the limited retail space. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install … [Read more...]