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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Are QR codes poised for a come back?

September 18, 2019 by Patty Jensen 1 Comment

I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]

Ice-Watch Wins at Retail with Great Merchandising

April 7, 2017 by Patty Jensen Leave a Comment

I was in Macy’s several months back and the "Ice-Watch" display and packaging made it impossible to walk by without checking them out. This is exactly what great merchandising should do. I had never heard about Ice-Watch before this day. The Importance of Color and Merchandising At first it was the color overload that stood out from the conservative jewelry counters. Then … [Read more...]

What is a Lamà? A Portable Point-of-Purchase Display

March 21, 2017 by Patty Jensen 2 Comments

Simple Point-of-purchase

Many of you may have seen these point-of-purchase displays but didn't know the trademarked name— Lamà. This type of display has been used in Europe for many years. The reason it is so popular in Europe is because of the limited retail space. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install … [Read more...]

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AI vs IA (Intelligent Artisans)

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