This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time to … [Read more...]
AI vs IA (Intelligent Artisans)
Should you trust your brand to artificial intelligence (AI) based on a process of biased elimination and suggestion? Or to, what we coined as, intelligent artisans (IA) who solve problems based on experience, expertise, research, and talent? AI VS IA. Here is what I discovered: if you go the FREE AI direction, nothing is really FREE. The no-cost logo is a lure for other … [Read more...]
Marketing Design: A World of Change. A World of Hurt. A World of Opportunity.
I have been reflecting upon how much our work in the world of marketing design in the retail industry has changed over the years. Now that I'm working from home and have a staff that is communicating online rather than in person, I have taken a deeper look at how our industry has changed. We need to continue to evolve as agencies and clients need to tap into our resources. A … [Read more...]
CrackerJack®: A Prize Of The Times
This Blog was written by Billie Short. Office Manager at JDA, Retail Ready Design. Recently, I ordered a case of CrackerJack® for our office. I thought the staff would enjoy a fun treat from the past. The staff was excited about the office snack and the prizes inside. We decided that we would all save our prize and then we would compare. The excitement and enthusiasm were … [Read more...]
The Ultimate Dissection of a Band-Aid® Package
This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]
Can Manufacturers Present their Brand Better at Retail?
If you are a consumer brand selling at retail, it depends on your budget if you can really make your product stand out among the competition. Progressive retail stores want to offer their customers an experience so they cater to the needs of their customers which makes them want to return. The stores that come to mind are: Urban Outfitters, Trader Joes, and Restoration … [Read more...]
How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.
Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]
Great Packaging Tells a Story About Your Brand
Whether a customer bought your product online or at the store, your package has an impact on your brand. Consumer technology manufacturers should look outside of their category to get inspiration. This blog will highlight a product that has done a great job defining their brand through their package design as well as some packaging within the CE … [Read more...]