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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

AI vs IA (Intelligent Artisans)

March 2, 2021 by Patty Jensen Leave a Comment

Should you trust your brand to artificial intelligence (AI) based on a process of biased elimination and suggestion? Or to, what we coined as, intelligent artisans (IA) who solve problems based on experience, expertise, research, and talent? AI VS IA.  Here is what I discovered: if you go the FREE AI direction, nothing is really FREE. The no-cost logo is a lure for other … [Read more...]

The Ultimate Dissection of a Band-Aid® Package

November 6, 2018 by Patty Jensen 3 Comments

This Band-Aid package is a great example of how to tell a brand story Every element of this Band-Aid package is deliberate and communicates the Band-Aid brand story. I can tell that the brand and design team took their time and put a lot of effort into the creative. Most people will take that for granted, but if you are in this business, you can see the attention to detail. … [Read more...]

How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.

May 14, 2018 by Patty Jensen Leave a Comment

Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]

Great Packaging Tells a Story About Your Brand

October 11, 2017 by Patty Jensen 3 Comments

Whether a customer bought your product online or at the store, your package has an impact on your brand. Consumer technology manufacturers should look outside of their category to get inspiration. This blog will highlight a product that has done a great job defining their brand through their package design as well as some packaging within the CE … [Read more...]

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AI vs IA (Intelligent Artisans)

March 2, 2021 By Patty Jensen Leave a Comment

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