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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Can Digital Advertising Derail a Customer’s Intent to Purchase?

September 17, 2018 by Patty Jensen 1 Comment

Can Digital Advertising Derail a Customer’s Intent to Purchase?

In the best of all worlds, advertising is served up to us when we are most interested and apt to buy. If it is, we aren't irritated by its presence but grateful for the opportunity to learn about or purchase a product that fills an immediate need. Unfortunately, this isn't the way it always works. This blog takes a look at the different digital advertising opportunities brands … [Read more...]

How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.

May 14, 2018 by Patty Jensen Leave a Comment

How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.

Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]

The Digital End Cap Powered By SYNQY

April 9, 2017 by Patty Jensen 1 Comment

The Digital End Cap Powered By SYNQY

SYNQY is a cloud subscription service that makes it easy for manufacturers to put interactive, up-to-date branded content on resellers e-commerce sites. By placing the SYNQY script in an appropriate area near the product, buyers will click on the top-layer image then buyers are fed branded content—without leaving the dealer’s site. The top-layer and content are independent of … [Read more...]

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Featured Posts

Is native advertising the answer to not annoying your customer?

Is native advertising the answer to not annoying your customer?

January 30, 2019 By Patty Jensen 1 Comment

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