Should you trust your brand to artificial intelligence (AI) based on a process of biased elimination and suggestion? Or to, what we coined as, intelligent artisans (IA) who solve problems based on experience, expertise, research, and talent? AI VS IA. Here is what I discovered: if you go the FREE AI direction, nothing is really FREE. The no-cost logo is a lure for other … [Read more...]
Can Digital Advertising Derail a Customer’s Intent to Purchase?
In the best of all worlds, advertising is served up to us when we are most interested and apt to buy. If it is, we aren't irritated by its presence but grateful for the opportunity to learn about or purchase a product that fills an immediate need. Unfortunately, this isn't the way it always works. This blog takes a look at the different digital advertising opportunities brands … [Read more...]
Outside Agency or In-House Agency? Pros and Cons for the CE Industry.
I may be uniquely qualified to ponder this question. I spent part of my career managing a corporate CE in-house design team, and now I own and manage a design agency. I was extremely proud of the team I built, but back then the internal art department was looked down upon. They didn't think we had the talent of an outside firm. We were relegated to documentation and internal … [Read more...]
4 Ways Clients Shut Down the Creative Process
Sometimes the creative process gets shut down unwittingly by the client. As a creative marketing agency, we want to provide the best possible service and product for our clients and this includes the best creative that yields the best results. Here are 4 ways the client can derail the creative process: 1) Don’t provide clear objectives at the beginning of the project. There … [Read more...]
5 Communication Pitfalls: Agency vs Client
These communication pitfalls have been rattling around in my head for quite some time. These issues mostly pertain to clients communicating with agencies, but I imagine these pet peeves can be on both sides. I was wondering if I'm being overly picky or if others find these communication missteps as irritating as I do? Don't get me wrong---I'm grateful for all of the new … [Read more...]