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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

It won’t always be this hard to advertise a cannabis brand story

August 20, 2021 by Patty Jensen Leave a Comment

This blog reveals why it is so difficult to effectively communicate your cannabis brand story and how you can be prepared for when you have more options to advertise your products. The most important first step is to develop your positioning statement. Spend the Time to Create a Positioning Statement When launching any new brand, or expanding a product line, take the time to … [Read more...]

People with passion are fueling the retail progress for cannabis & CBD

November 8, 2019 by Patty Jensen Leave a Comment

I want to add some information I just gathered regarding the THC/CBD on line sales apps. In the January 2020 Marijuana Business Magazine I read an article called "Point & Click". Online shopping for cannabis and CBD is becoming more popular. Chris Znerold, CMO for Native Roots said that customers who order online and pick up in-store tend to spend 50% more than when they … [Read more...]

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Our Front Row Seat to the Building of a Retail Media Platform

April 21, 2022 By Patty Jensen Leave a Comment

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