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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Outside Agency or In-House Agency? Pros and Cons for the CE Industry.

April 11, 2018 by Patty Jensen 1 Comment

I may be uniquely qualified to ponder this question. I spent part of my career managing a corporate CE in-house design team, and now I own and manage a design agency. I was extremely proud of the team I built, but back then the internal art department was looked down upon. They didn't think we had the talent of an outside firm. We were relegated to documentation and internal … [Read more...]

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