• Home
  • Who
  • Pick Our Brains
  • What is SYNQY?
  • Contact

Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

The Fall of the BlackBerry Brand

March 29, 2017 by Patty Jensen Leave a Comment

How an Iconic Brand Went From Boom to Bust The demise of the BlackBerry brand is worth studying for any consumer technology company. There are many lessons to be learned. The company struggled to remain relevant in the market and failed. We took a look into some of the mishaps and misfortunes that led the company not only to the edge of the cliff but over the cliff. Here … [Read more...]

Follow Us. Friend Us. Stalk Us.

     

Categories

  • Agency Advice (5)
  • Artificial Intelligence (1)
  • Augmented Reality (2)
  • Brand (4)
  • Brick-and-Mortar (8)
  • Dealer Networks (2)
  • Digital Advertising (2)
  • Digital Merchandising (4)
  • Independent Dealers (2)
  • Marketing (2)
  • Marketing Pain Points (1)
  • Miscellaneous Musings (5)
  • Native Advertising (2)
  • Online Shopping (4)
  • Out-of-Box Experience (3)
  • Packaging (7)
  • Path-to-Purchase (2)
  • Point-of-Purchase (3)
  • Print (2)
  • Retail (8)
  • Retargeting (1)
  • Shopping Insights (10)
  • SYNQY (4)
  • Technology (6)
  • Uncategorized (1)

Featured Posts

Our Front Row Seat to the Building of a Retail Media Platform

April 21, 2022 By Patty Jensen Leave a Comment

JDA Twitter

Contact JDA

Corporate Offices
444 West Ocean Boulevard, Suite 1600 Long Beach, California 90802
www.jdainc.com

Telephone
562-420-3000

Email
info@jdainc.com

Location
Download Map (pdf)
Copyright © 2025 JDA, Inc. All Rights Reserved · www.jdainc.com