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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Need Help Finding This Item? This sign Sums up my Customer Journey at Best Buy.

March 23, 2017 by Patty Jensen Leave a Comment

If you sell your product at Best Buy, you may be interested in this personal customer journey. This particular experience happened while searching for a new wearable device. To say it was frustrating, is putting it mildly. The Products Considered Previously, I had three Jawbone Up wrist bands and the batteries wouldn't hold a charge. Jawbone replaced the bands for me but … [Read more...]

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Our Front Row Seat to the Building of a Retail Media Platform

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