During a recent vacation to the Philippines, I made sure to take photos and pay closer attention to my retail experience so that I could share what it’s like to shop there compared to the United States. Retail is Different But the Same At first glance, retail in the Philippines isn’t that much different than here in the U.S., most notably if you're in a highly developed … [Read more...]
Print Isn’t Dead! At Least We Hope Not.
Could it be that print isn't dead? Unfortunately there are very few metrics that allow agencies to measure the impact of their print campaigns. This is especially true of product brochures. In this day and age, most people get their information online. However, we were encouraged when we found out a client of ours closed a big deal. According to this link from Verge, our client … [Read more...]
The Fall of the BlackBerry Brand
How an Iconic Brand Went From Boom to Bust The demise of the BlackBerry brand is worth studying for any consumer technology company. There are many lessons to be learned. The company struggled to remain relevant in the market and failed. We took a look into some of the mishaps and misfortunes that led the company not only to the edge of the cliff but over the cliff. Here … [Read more...]
Effortless Charitable Giving Through Technology Driven Donation Apps
Do you like to shop? Go for a walk or run? Post pics of your pets? Do you like technology? What if I told you that while doing any or all of these things you could be raising money for charities of your choice? It sounds too good to be true, but sometimes our overly connected, technological world comes through to making a difference easier than ever. I’ve been using … [Read more...]
Can Manufacturers Present their Brand Better at Retail?
If you are a consumer technology brand selling at retail, it depends on your budget if you can really make your product stand out among the competition. Progressive retail stores want to offer their customers an experience so they cater to the needs of their customers which makes them want to return. The stores that come to mind are: Urban Outfitters, Trader Joes, and … [Read more...]
Need Help Finding This Item? This sign Sums up my Customer Journey at Best Buy.
If you sell your product at Best Buy, you may be interested in this personal customer journey. This particular experience happened while searching for a new wearable device. To say it was frustrating, is putting it mildly. The Products Considered Previously, I had three Jawbone Up wrist bands and the batteries wouldn't hold a charge. Jawbone replaced the bands for me but … [Read more...]
RavPower: Unremarkable Product with Awesome Packaging
In our never-ending quest to extend the lives of our portable gadgets, we came across this little gem RavPower. While the product itself is rather unremarkable, being a simple powerbank, it is clear that the manufacturer has put some thought into the design of the packaging to set themselves apart in the sea of similar products. Packaging Design The clean and elegant … [Read more...]
Even When You Buy Online, Packaging is Important.
We specialize in designing packaging. Most of what we design is found on shelf and online. We focus our efforts on what will distinguish our packaging from competitors in a retail environment. However, we also feel that the packaging and the out-of-box experience is also an extension of the brand and reflects the quality of the product. So even if a consumer only sees the … [Read more...]
What is a Lamà? A Portable Point-of-Purchase Display
Many of you may have seen these point-of-purchase displays but didn't know the trademarked name— Lamà. This type of display has been used in Europe for many years. The reason it is so popular in Europe is because of the limited retail space. Made of cardboard, rubber bands and held together by an innovative and patented design by Marins, enables it to fold out, install … [Read more...]
Retail Package Shows Off this Everyday Tech Product
So a power strip isn't a very sexy consumer technology product, but everyone has one or several in their home. We stumbled upon this retail package at Bed Bath & Beyond. There have been several innovations with this product category over the years, but this one is so simple it is genius. How many people can use all of the plugs available on a strip? Try plugging in a … [Read more...]