I have been researching what obstacles brands face when trying to succeed online and in-store through my contacts on LinkedIn. It has been very enlightening and has confirmed some of what I already suspected and opened my eyes to other barriers. Most of the conversations started out with my contact saying either, "how long do you have to talk" or "you sure have opened a can of … [Read more...]
Outside Agency or In-House Agency? Pros and Cons for the CE Industry.
I may be uniquely qualified to ponder this question. I spent part of my career managing a corporate CE in-house design team, and now I own and manage a design agency. I was extremely proud of the team I built, but back then the internal art department was looked down upon. They didn't think we had the talent of an outside firm. We were relegated to documentation and internal … [Read more...]
The Death of the Brand at Retail For CE Products
In a market where there are many similar products, such as in consumer electronics, how important is the brand? I want to say it is VERY important. However, it is difficult for any brand to stand out in-store or online in this ever-evolving retail world. This blog explores how online shopping has changed how brands present themselves and the retailer's role in downplaying the … [Read more...]
Great Packaging Tells a Story About Your Brand
Whether a customer bought your product online or at the store, your package has an impact on your brand. Consumer technology manufacturers should look outside of their category to get inspiration. This blog will highlight a product that has done a great job defining their brand through their package design as well as some packaging within the CE … [Read more...]
4 Ways Clients Shut Down the Creative Process
Sometimes the creative process gets shut down unwittingly by the client. As a creative marketing agency, we want to provide the best possible service and product for our clients and this includes the best creative that yields the best results. Here are 4 ways the client can derail the creative process: 1) Don’t provide clear objectives at the beginning of the project. There … [Read more...]