I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
4 Pain Points for Consumer Technology Marketers: Brick-and-Mortar
Having worked on the agency and client side, I can identify several pain points that are universal for many marketers of consumer technology products today. In this blog I will explore a few of these issues as they relate to selling product at a brick-and-mortar store. Pain Point 1: Store sales reps don't know my product's features and benefits. I often go to my clients … [Read more...]
The Status of QR Codes Today
What has happened to QR codes? The Microsoft Tag alternative to QR codes shut down in 2015 and was never to be seen again. I have to admit, when I first heard about QR codes I was so excited. Finally, the digital and print world merged to give an interactive experience. Here are some of the ways I thought QR codes could be used for our consumer technology clients at retail, as … [Read more...]
Need Help Finding This Item? This sign Sums up my Customer Journey at Best Buy.
If you sell your product at Best Buy, you may be interested in this personal customer journey. This particular experience happened while searching for a new wearable device. To say it was frustrating, is putting it mildly. The Products Considered Previously, I had three Jawbone Up wrist bands and the batteries wouldn't hold a charge. Jawbone replaced the bands for me but … [Read more...]