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Store Troopers

Online & On Shelf Retail Marketing Strategy for Consumer Technology

A BLOG for Retail Marketers of Consumer Technology

Candy-coated popcorn, peanuts, and an augmented reality app…

March 12, 2019 by Patty Jensen 2 Comments

...that’s what you get in Cracker Jack® When I saw the latest "prize" in Cracker Jack® is an augmented reality app, I took note that it is driving kids to smartphones. It is an app called Blippar which is an augmented reality game for your smartphone. The "prizes" allow the user to open new aspects of a game from their phone. I was underwhelmed. I guess, however, the … [Read more...]

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