This blog explores the world of Retail Media. We happen to know something about it since we have been investing in a Retail Media company called SYNQY, for several years. We have had a front-row seat watching the company grow, learn, pivot and grow. They are carving out a niche in a crowded market–and we are betting on their success. Below are just a few of the Retail Media … [Read more...]
How Can Your Brand Stand Out On E-Commerce Sites? SYNQY.
Brands are getting lost in-store while online e-commerce sites are even worse for the brands. An online shopper can pull up product comparisons or go to the brand page, but when scrolling through pages of product listings and product detail pages how can the brand stand out? SYNQY technology can make your CE product stand apart from the competition. Typical Product Detail … [Read more...]
The Digital End Cap Powered By SYNQY
SYNQY is a cloud subscription service that makes it easy for manufacturers to put interactive, up-to-date branded content on resellers e-commerce sites. By placing the SYNQY script in an appropriate area near the product, buyers will click on the top-layer image then buyers are fed branded content—without leaving the dealer’s site. The top-layer and content are independent … [Read more...]
Avoid Creating these 5 Potholes on the Path-to-Purchase
The Manufacturer is often blamed for potholes that take place during the path-to-purchase. Each group responsible for bringing the product to market often function in silos with no common goal. Nowhere is this more obvious than in the consumer technology industry. The result is an inconsistent message that confuses the customer during the buying process. Identified below are … [Read more...]