Unboxing the Litter Robot was written by Stephanie Han, Senior Art Director at JDA, Inc.
I encourage all of our employees to document their unboxing experience with any consumer technology products. Our day job is to make each experience have a positive reflection on the brand so it is important for us to research this at every opportunity.
I first saw the Litter Robot at CatCon LA last year, browsing through the aisles of every kind of products for cats imaginable, including a lot of consumer technology items. It’s sort of the Rolls Royce of automatic cat litter boxes, with a price tag to match ($450, but hey free shipping!). My boyfriend and I joked that this would be one of the first things we’d get when we moved in together, since between the two of us there would be three cats and we could just imagine what the litter box scooping duties would look like. Fast forward a year later, and we’re taking the plunge, which also meant taking the Litter Robot plunge!
When the package got delivered to my office about a week after placing the order, I was pretty impressed with the package design so I decided to write about unboxing the Litter Robot. They did a lot with just black ink on corrugate cardboard. It’s cost-effective but still impactful: simple, clean, and informative. I don’t think these are available at most retail outlets like PetSmart or Petco, which probably means their packaging doesn’t have to compete with other typical retail products, so they can afford to keep it simple.
Considering the price tag, I was expecting a better than normal experience with the brand and Litter Robot didn’t disappoint. A positive unboxing experience with a product will create a brand advocate for your product. But of course, it helps if it is a good product as well and I’m happy to report the Litter Robot is great.
It’s been about four days now and both of my cats are actively using it with no problems, yay! Litter Robot provides helpful transition tips and thankfully they worked for my cats. The basics are: put it as close to where their old box was as possible, stop cleaning their old box, and don’t have the sensor mode on (just manually push the cleaning button) until the cats are used to the sounds and movement of the Litter Robot. Worked like a charm; my scoop-free future is now!