I remember first learning about QR codes and thinking "finally, print and digital has merged". I especially loved the idea of using them on packaging. A brand could put forth engaging information about their product or provide access to videos with set up instructions, recipes, content details and the list goes on. The second place I could see using them was in-store on shelf … [Read more...]
How Not To P!#$ Off Your Dealer Network If…
So what are some of those things that can cause conflict between a dealer network and the CE manufacturer? ...you both want to drive traffic to your website. A marketing director for a manufacturer of high performance car audio equipment, shared with me his frustration that he needs to raise awareness for products outside of their own core competency. After 45 years in … [Read more...]
The Status of QR Codes Today
What has happened to QR codes? The Microsoft Tag alternative to QR codes shut down in 2015 and was never to be seen again. I have to admit, when I first heard about QR codes I was so excited. Finally, the digital and print world merged to give an interactive experience. Here are some of the ways I thought QR codes could be used for our consumer technology clients at retail, as … [Read more...]